MA Exterior Term | October 2015 - February 2016 | Aufeer Design Sponsored
i - Generation Sports Car
digitalism
QUESTION
Digitalisation and industry 4.0 have been changing our daily life in almost every aspect, from the style to the rhythm.
What is then the representative design language for the car industry in the age of digitalisation?
Evolution: from first mobile phone to smart phone
Idea: learn from the careful use of colors and materials with premium quality in product design
SOLUTION
Modern car body surface treatment with controlled tension and sensitiveness in finishing and detailing.
Keysketch | Intersection: intersecting surfaces create main volume
Theme | Unexpected Cut: intersecting surfaces create an unexpected cut on the body
Function | Digital-Techno: spoiler as aerodynamic feature with aesthetics of digital age
*Layout: inspired by Edward Tseng
Maya Render
Close-up
Turn Table
Dimensions (mm): length 4350, width 1990, height 940, wheelbase 2500
Aerodynamic Feature: extendable spoiler
Maya Animation Teaser
Thank Aufeer Design and chief designer Braňo Maukš for supervising the project