IRIS G. KE

ART & DESIGN

Master Thesis | March 2017 - July 2017 | Volkswagen AG Wolfsburg
A Thesis about People´s Car, A Homage for 100-year of Volkswagen in 2037

 

VOLKSWAGEN ARCHETYPE

 

 
sideview.jpg
 

Volkswagen - „people´s car“. Archetype - „original model“. 

There is no doubt that in the past and present, 
countless of Volkswagen concepts and prototypes, followed up by serial production,
were the „archetypes“, „the original pattern from which copies are made“.

Volkswagen: eclectic and iconic, characteristic and meaningful

Volkswagen: eclectic and iconic, characteristic and meaningful

Prototypes: concepts without serial production but own aesthetic and market potential

Prototypes: concepts without serial production but own aesthetic and market potential

Task
2037?     |     People?     |     Car?


Mood: 2037

Mood: 2037

Concept: comfort calming space on wheels Segment: full-size 6-seat family + business car

Concept: comfort calming space on wheels
Segment: full-size 6-seat family + business car

Architecture: intersection as Volkswagen design tradition, yet new line and surface buildup

Architecture: intersection as Volkswagen design tradition, yet new line and surface buildup


Ideation

language.jpg
Keysketch Development

Keysketch Development

Side Experiment

Side Experiment

Front + Rear Experiment

Front + Rear Experiment

Top Experiment

Top Experiment


Final Design

side.jpg
finalfront.jpg
finalrear.jpg

Volkswagen DNA (ccw)

 
  • Estate Proportion: Passat (1973)

  • Split Front Windshield: Bulli (1949)

  • Split Tail Window: Beetle (1938)

  • Covered Rear Wheels: XL1 (2011)

  • Hatchback Body Style: Golf (1974)

  • Muscular Shoulder: Scirocco (2009)

 
Alias Surface Model

Alias Surface Model

*Thank modeler Varun for sitting with me patiently at the beginning to construct the architecture

*Thank modeler Varun for sitting with me patiently at the beginning to construct the architecture


Surface Treatment

topside.jpg
frontrear.jpg
top.jpg

Technical Features

package.jpg

Wheel hub motor enables extremely front lid and extra passenger room in the fore part,
resulting in one-box-like exterior and mono-space-like interior to benefit the people

Dimensions (mm):
length 4500, width 1900, height 1480, wheelbase 2900
Capacity: 6 passengers + luggage

Operation Details

Operation Details


胡同里的大众“安泰” | Volkswagen Archetype in a Beijing Hutong

胡同里的大众“安泰” | Volkswagen Archetype in a Beijing Hutong


Maya Animation Teaser

Thank Volkswagen EDE/1 team for inspiration, advice and experience


 
 

Thesis theory part, 1. version to uni in June 2017, updated in April 2019.

 
 

© 2017 - 2024 by Iris Guangyu Ke, All rights reserved unless otherwise stated