Afry Experience Studio > Home | Feb 2024 - May 2024 - Sep 2024 | Internal > Personal Project
Afry Future Mobility Solution

Autonomous + Denmark + tourism

Project | Description

Project | Background

Image & Text **© 2021 by** ***AFRY Experience Studio***

Project | Brief & Requirements

**Requirements Text © 2023 by Afry Experience Studio**

Concept | Layout Exploration

analyse user scenarios according to project requirements of
providing room for different sizes of groups (couples, families, etc.) & co-travelling of several groups

Concept | Final Layout

universal solution suitable for various scenarios

Ideation | Form Inspiration

* Collection of images already exists in the brief material when I joined the project. I suppose it´s done by automotive design intern Gustav from ***Strate School of Design*** who worked on the project before he left. Because it aligns with the project very well, I didn’t change it but used it for designing the interior

Ideation | Notes & Doodles

* As a student I used to want to keep these working doodles only for myself because I thought they are “not pretty enough to be shown”. Years of working as a professional in studios made me realise and cherish the value of these quick notes and doodles during the fast-paced and often chaotic phases of projects. The road to good design is never straight and level; letting go of perfectionism frees the hand and the mind

Ideation | Keysketches Pre-Modelling

Development | Blender Modelling Process

Evolved from 2D sketch shown above into 3D model on package, the design was adjusted accordingly along the process.
maintaining the overall feeling of the 2D in the 3D was the goal, and simplicity was the key

* Used free 3D models: Dog, wheelchair, luggage bags various type, bottle, to-go cup

Development | Functional Parts

users´ needs was the centre of attention, and form followed functions

Change of Circumstances

Besides the modelling of functional details, shading, rendering and animation, I did and handed over the majority of the work shown above at Afry Experience Studio between February and May 2024.
In May I was affected by the redundancy at Afry and left the studio at the end of the month, taking with me the consent from the studio manager to continue working and to include it as personal project into my portfolio.

The body of work shown below is completed by me at home from July to September 2024. I didn´t have the studio-standard hardware & software to work with, and I´m not a professional surface modeller, CMF designer or visualisation artist, nor did I want to step on the toes of any fellow designers or colleagues.
Confronted with limited resources both at Afry and at home, my only goal was to do what I could with what I had to hand, to meet the initial project requirements and to ensure the perceived quality in the final result that I believe the project and design in itself deserves.

CMF | Inspired By Nature

colour palette straight out of the breathtaking Danish landscape
Natural tones such as Ivory, Beige, Ochre, Umber, Viridian, Terre Verte, and Indigo from dunes, woods, cliffs, and the ocean
are widely employed in Danish domestic interior & furniture design, creating distinctive Danish aesthetics

Development | Here it Comes —

* exterior design & modelling © 2021 by Afry Experience Studio
exterior shading, interior modelling, shading, texturing and rendering done in Blender, HDRI from Poly Haven, editing done in Photoshop